Why 5210?

Nationally proven from a well-documented program that originated in Maine, "5210 Every Day!" promotes four practices that can be adopted daily by children and parents to improve overall health and avoid obesity:


The campaign components include an introductory video (below), posters, brochures, fliers and other branded materials that will be provided to schools, childcare centers and healthcare facilities throughout San Diego County. Parents, kids, teachers, businesses and other San Diegans are invited to download these free materials:


Resources for Healthy Eating and Active Living in Your Community

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Energize Your Body with Fruits and Vegetables!

This flyer from the Network for a Healthy California illustrates recommended portion sizes for various fruits and vegetables.

Produce Quick Tips

This online tool from the Network for a Healthy California educates shoppers on selecting and preparing the best produce the grocery store has to offer.

Handling the Picky Eater COI Co-Chair Dr. Christine Wood offers tips on how to expand your picky eater's palate.
Tasty Snacks for Healthy Kids This resources offers parents ideas on preparing healthier snacks for kids.
Healthy Favorites: A booklet full of healthy tips and recipes This booklet, produced by "Let's Go!" in Maine, includes tips for eating health at home and in restaurants and easy recipes for meals and snacks that support healthful habits.
Nonfood Rewards at Home Discover new ways to reward children for a job well done while protecting their health and teaching them healthy habits for life.
Teaching My Child About Portions This resource from the American Council on Exercise offers easy tips for educating on and enforcing health portion sizes.

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A Guide to Managing Your Television: Tips for your family

Need help dragging your children away from the television? University of Michigan offers tips, resources and data.

Managing Your Child's Screen Time

This article offers data on the effects of screen time on adolscents and tips on how to motivate them to get out of the house and play.

Healthy Activity Book List Books on this list discuss and promote physical activity. Read these books to get your kids moving!

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Making Physical Activity a Part of a Child's Life

This article from the CDC educates parents on the importance of physical activity and offers tips for getting your child moving. The article also includes information on encouraging physical activity among children with physical disabilities.

Start Walking Now

This American Heart Association website is dedicated to making walking part of daily life, offering tips on mapping a walking route and involving friends and neighbors.

10 Tips to Get More Exercise

This quick guide offers tips on how to get moving and make physical activity a habit.

BAM! Body and Mind This interactive CDC webpage is designed for kids. The page inspires children to participate in physical activity and presents child-friendly information on nutrition, safety and body image.
Creative Ways to Keep My Kids Active Indoors Too hot to play outside? This resource from the American Council on Exercise offers quick tips on engaging kids in exercise indoors.

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Soda Facts

Rady Children's Hospital offers important facts about sugary drinks as well as how they can influence your child's health.

Healthy Drinks for Kids

Rady Children's Hospital hosts a webpage directed at parents seeking to replace sugar-sweetened beverages in their household. It offers viable sugary drink replacements, their nutrition information and tips for quelling sugar cravings.

Water is Fuel for Your Body This flyer touts water consumption over sugar-added sports drinks and emphasizes the importance of hydration after exercise.


The 5-2-1-0 messaging campaign was adapted from Let's Go! for use in Western Chula Vista via the Healthy Weight Collaborative. The Healthy Weight Collaborative is a project of the Health Resources Services Administration (HRSA) and the National Initiative for Children's Healthcare Quality (NICHQ). Our shared vision is to create partnerships between primary care, public health, and community organizations to discover sustainable ways to promote healthy weight and eliminate health disparities. In San Diego County, Healthy Weight Collaborative efforts are focused in the community of Western Chula Vista. Partners include:

  • Scripps Mercy Family Medicine Residency
  • Chula Vista Elementary School District
  • American Academy of Pediatrics, CA Chapter 3
  • County of San Diego Health & Human Services Agency
  • San Diego County Childhood Obesity Initiative, facilitated by Community Health Improvement Partners
  • Chula Vista Community Collaborative
  • YMCA Childcare Resource Service
  • Network for a Healthy California
  • University of California San Diego

Become A Partner Subscribe to E-News Quick Facts

Quick Facts

  • In 2006 alone, overweight; obesity; and physical inactivity cost California $41 billion in healthcare and productivity loss
  • Walking and biking have decreased more than 40% during the past 3 decades, partly because of unsafe routes and poor walking conditions (Active Living Research, 2009).
  • One in four children in San Diego County is overweight or obese; this is slightly higher than the national average (California Center for Public Health Advocacy, 2009)

News & Upcoming Events

See our latest newsletter and the COI calendar for upcoming events.

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Physical Activity and Nutrition Database

A free "one stop shop" for programs and services in nutrition, healthy weight, physical activity, and diabetes.

Core funding provided in part by:

Kaiser Permanente County of San Diego

A project facilitated by:

California Health Improvement Partners

San Diego County Childhood Obesity Initiative
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