The Business Domain engages business leaders in policies and practices that make good health and business sense.

About | Past Meeting Minutes | Domain Summary | Resources

Halloween Candy Buy Back Program

Chula Vista "Cilantro to Stores" Program

About the Business Domain:

Next meeting:

The vibrant diversity of San Diego County's business environment requires the San Diego County Childhood Obesity Initiative (COI) to take a unique approach when working with the business domain. Rather than convening regular workgroup meetings, the business domain engages freely in multiple COI domains and activities where tangible business opportunities can be found.  For more information, please contact the San Diego County Childhood Obesity Initiative at 858.609.7964 or email.

Visit the San Diego County Childhood Obesity Initiative Calendar for a complete schedule of upcoming meetings.

Domain Champions:

Currently open

COI Staff Contact:

Dan Fesperman, Director, San Diego County Childhood Obesity Initiative, 858.609.7982, email
Nina Ghatan, Program Assistant, San Diego County Childhood Obesity Initiative, 858.609.7964, email
Lyndsey Tapia, Assistant, San Diego County Childhood Obesity Initiative, 858.609.7963, email

Meeting Minutes:



Domain Description:

The Business Domain operates with the purpose of engaging businesses in the implementation of policy and environmental strategies that contribute to the prevention and reduction of childhood obesity. Through this domain, partners strategize on ways to engage the business community to adopt healthy eating and active living in all business settings.  For a complete overview of the Business Domain, click here.


The following is a partial list of strategies that aim to engage businesses in the prevention of childhood obesity.  A complete list of strategies can be located in the Call to Action: Childhood Obesity Action Plan.

  • Create a culture of health by developing and implementing comprehensive worksite wellness policies that integrate health promotion, occupational health, and well-being.
  • Adopt business practices that contribute to the health of the local economy, environment, and community.
  • Promote breastfeeding as the healthiest first food by implementing workplace lactation policies that provide safe, private, and clean breastfeeding accommodations.
  • Make healthy, sustainable food easily accessible to all consumers.
  • Support and incentivize active transport to the workplace (e.g., fare share, public transportation vouchers, etc.).

For a complete list of government domain strategies, please see the Call to Action: Childhood Obesity Action Plan.

Domain partners are working with local businesses to achieve these strategies through the following activities:

  • Engage businesses and business representatives in domain workgroups and subcommittees where natural connections exist.
  • Support projects and activities in other COI workgroups related to business.
  • Provide resources, technical assistance, and support to businesses in making policy, environmental, and practice changes.


This document outlines the domain's current activities.


These common ambitions and commitment to local policies and planning efforts have provided domain partners with the right tools for success.  Recent accomplishments include:

  • Hosted the Good Food Showcase, an event to connect buyers with local good food businesses from the San Diego County region. Surveyed buyers from the 2016 Showcase reported purchasing over $120,000 in local and sustainable foods as a result of new business relationships fostered at this event.
  • Partnered with Carnival Supermarkets to promote their fruit and vegetable sale to increase consumption of healthy foods and promote the 5-2-1-0 Every Day! healthy messaging campaign.
  • Invited presenters from Dunk Tank Marketing, Sodexo at Sharp, and Resource Management Group, in addition to other businesses, to present to COI domain workgroups and sub-committees.
  • Highlighted local businesses, healthcare providers, and dentists that participated in the annual Halloween Candy Buy Back program on our website to connect families with local businesses that would buy back Halloween candy as a way to support community health.

Obesity Prevention Activities for Children Age 0-5:

The following activities provide support to San Diego County children age 0-5:
  • Conducted the "Let's Go Local!" Produce Showcase, attended by 31 school districts and more than 40 vendors designed to connect school food service employees with local produce growers and distributors.
  • Promoted the Halloween Candy Buy Back program with healthcare providers and businesses serving the 0-5 population and families of children ages 0-5.




The Business Case for Breastfeeding: Steps for Creating a Breastfeeding friendly Worksite

The Business Case for Breastfeeding is a comprehensive program designed to educate employers about the value of supporting breastfeeding employees in the workplace.  This website offers employers a toolkit, employee guide, instructional booklet, marketing resources, and informational materials to support their efforts in making a breastfeeding friendly worksite.

Childhood Obesity: It's Everyone's Business


Childhood obesity is a growing problem in the United States, and its causes and consequences are extensive. Like schools, healthcare providers, families, and communities, employers also have roles to play as part of a comprehensive solution.

Farmers' Market Coalition

An ever-growing database of resources for farmers, market managers, market researchers, and organizations sponsoring or looking to start farmers markets.


Food Atlas


This new online tool allows you to get a spatial overview of your community's ability to access healthy food-grocery stores, farmers' markets, food prices, restaurants, food insecurity.

Getting to Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighborhoods

Most cities would like to attract and develop healthy food retail, but they face many challenges.  This guide offers an understanding of building and leveraging economic development strategies and partnerships that can help communities advance their healthy food retail goals.

Healthy Corner Stores Network

What is a corner store?  More importantly, what is a healthy corner store?  The Healthy Corner Stores Network (HCSN) supports efforts to increase the availability and sales of healthy, fresh, affordable foods through small-scale stores in underserved communities.  The Healthy Corner Stores Network provides information and resources for any number of questions you may have about corner stores and healthy retail.


Lost Dollars, Empty Plates: The Impact of Food Stamp Participation on State and Local Economies

California ranks near the bottom of all states in food stamp participation.  Because the program is federally funded, the low participation rate means California is losing hundreds of millions of dollars designated for this program.  The Food Stamp Program also has a multiplier effect that creates additional economic benefits to the state and local economies.  This report discusses the impact of food stamp participation on state and local economies.


Putting Businesses to Work for Health: Incentive Policies for the Private Sector

Public Health Law and Policy (PHLP) created this resource describing various ways that local government can incentivize businesses to make smart community health decisions.

San Diego Padres FriarFit Program

In 2008, the San Diego Padres established a new fitness initiative called FriarFit in collaboration with The California Endowment and SportService (PETCO Park concessionaire). FriarFit's long-term goal is to improve the health and fitness of San Diegans.

SNAP/EBT at your Farmers Market: Seven Steps to Success

This handbook was designed by several agencies collaborating to help increase the number of farmers markets accepting SNAP benefits.  The hope is that this movement will be a catalyst for improving not only the economic viability of farming, but also to improve nutrition in America's food deserts, strengthen diverse communities, and reduce health care costs.

Wellness Council of America (WELCOA) WELCOA is a national non-profit dedicated to assisting business leaders, workplace wellness practioners, public health professionals and consultants in creating healthier worksites through publications, trainings, resources, and specialized membership services.
Workplace Lactation (HealthyWorks) This HealthyWorks resource promotes good lactation policies in the workplace.  Breastfeeding is one of the first lines of defense against childhood obesity, and this resource allows mothers and employers to advocate for clean and private breastfeeding spaces at work.

Become A Partner Subscribe to E-News Quick Facts

Quick Facts

  • Walking and biking have decreased more than 40% during the past 3 decades, partly because of unsafe routes and poor walking conditions (Active Living Research, 2009).
  • One in four children in San Diego County is overweight or obese; this is slightly higher than the national average (California Center for Public Health Advocacy, 2009)
  • In 2006 alone, overweight; obesity; and physical inactivity cost California $41 billion in healthcare and productivity loss

News & Upcoming Events

See our latest newsletter and the COI calendar for upcoming events.

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Physical Activity and Nutrition Database

A free "one stop shop" for programs and services in nutrition, healthy weight, physical activity, and diabetes.

Core funding provided in part by:

Kaiser Permanente County of San Diego

A project facilitated by:

California Health Improvement Partners

San Diego County Childhood Obesity Initiative
5095 Murphy Canyon Road, Suite #105, San Diego, CA 92123
(p)858.609.7964 - (f)858.609.7998
© 2013. All Rights Reserved.